Aeon Multimedia Brand Development Graphic Design Website Design Print Design Houston and Sugar Land

Marketing Campaigns:

Marketing is telling your target audience your story, over and over again. Sounds easy enough, but where to begin? There are numerous options available in the digital age; e-mail marketing, geo-targeted direct mail marketing, blogs, newsletters, social media marketing and print ads to name a few. We can help you decide which methods will most benefit your company.

Steps to consider:
- Define your target and decide on a message.
- Determine your budget.
- Choose which method(s) will best reach your market.
- Determine the duration of your campaign.
- Once you've reached your target, next you will need to stay in contact, with what is referred to in the industry as drip marketing. Much like a dripping faucet, your campaign will need periodically remind your target of your products or services. Marketing is an ongoing process, not a one-time event.

Marketing Campaign Sample:

The Client:
Louisiana Department of Social Services:

The Task:
The Louisiana Department of Social Services (DSS) asked us to develop a marketing campaign to raise awareness of childhood poverty. The Solutions to Poverty (SToP) Movement in Louisiana began as Community Conversations on the issue of poverty around the state, and ended up as a major topic at the Governor’s Summit.

The "SToP" Movement has three focal points:
1. Community: Empowering groups to identify and utilize local resources effectively; coalition-building in all 64 parishes
2. Policy: Communities work to create initiatives and suggest improvements to programs and to public policy that enhance Louisiana citizens’ quality of life
3. Legislation: Communities work to impact legislation that creates opportunities for Louisiana citizens to move from poverty to self-sufficiency

Logo Redesign:

The first step was to update the logo. We were asked to only make modifications to the existing logo. Our goal was to give it a more modern and youthful look.

Logo redeisgn for Department of Social Services

 

Website design and e-mail campaign:

The website is the center piece of the campaign. Not only does it provided information about the program, it also provides an index of informational resources, a place to join the movement and sign up for the e-mail campaign.

The digital portion of the campaign also included a monthly email campaign to keep volunteers and donors up-to-date on the state program.

Printed Materials:

We also designed an 8 page letter-sized brochure outlining the vision of the program. A trifold brochure was also created which contained a condensed version of the information found in the large brochure. Finally handout and direct mail cards were created to finish off the printed marketing materials.

Our direct mail marketing solutions are quite versatile. We offer options to send mail to a select list of addresses or blanket an area based upon the specific demographics you are wanting to target.

Department of Socuial Services Website
Solutions To Poverty Brochure Design for the Department of Social Services

 

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Aeon Multimedia - Graphic Design Houston, Sugar Land, Texas
Aeon Multimedia, LLC
12808 West Airport Suite 303-J, Sugar Land, Texas 77478
TX: 281-545-8053 | LA: 225-229-0908

Greater Houston Partnership
BNI - Business Network International